Top Challenges in Email Marketing And How To Solve Them

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When setting up an email marketing strategy, it’s essential to keep in mind a few common challenges. The challenges that you face when sending an email can be a good motivator to improve your efforts. Keeping these challenges in mind can help you plan more effective email campaigns. Regardless of your industry or business type, you can be sure that email is a vital part of your strategy. Here are some tips that will help you solve some common challenges:

Getting the right email content

One of the main challenges in email marketing is delivering your messages. While email has a huge reach, delivering your message to a targeted list can be difficult. You will need to test different things, from subject lines to time of day. Regardless of the challenges, you must be determined to make your campaign successful. Do not be afraid to experiment, but remember to test every single aspect of your emails and be persistent.

Generating open-clicks and click-through rates

As you go deeper into the challenges in email marketing, you’ll find that generating a consistent amount of click-throughs is important as well as hard. While the goal is to get your recipients to read your email, you must ensure that they’re clicking the links you provide. To fix this problem, you need to conduct a re-engagement campaign or ask your subscribers if they would like to receive emails. If they do not, you should offer an opt-out option for people to unsubscribe from your list.

Selecting the best time of day to send out your emails

Another common challenge in email marketing is determining the best time to send your emails.  If an email is sent when the subscriber isn’t expecting it or they are too busy to open it in their inbox, you’ll risk being marked as spam. 

Many people use tools like MailChimp and Google Analytics which track open rates by time of day so that marketers can see what days work best for sending emails. You might also want to test out different times every week.

Preventing being tagged as spam

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Preventing being tagged as spam is a big concern for most email marketers. The best way to do this is by ensuring that your subscribers have voluntarily opted-in to receive your emails and that you are only sending them content that they are interested in.

If you are sending too many emails, marketing automation tools can be used so each subscriber only receives the right amount of email at the right time in their buying cycle. You can also use a feature called frequency capping which will limit how often individual contacts receive an email from you and segment your lists by interest and activity level. If done correctly, these strategies should help cut down on spam complaints.

Choosing an email platform

As a new business owner, it’s important to stay focused on your customers’ needs. If you want to achieve the best ROI, you must be able to maintain a relationship with your existing customers. The best way to do this is to use CRM software. A CRM can automate many of these processes for your business. It can also help you create a better customer experience.

Not providing enough value in their emails 

This can be due to several reasons, but one of the most common ones is not sending targeted content. You want your subscribers to feel like they’re getting something valuable out of opening your emails, so make sure you are sending them relevant information that they will find useful.

Another reason people might not be finding value in your emails is if you are not personalizing them enough. Using merge tags to insert subscribers’ first names into your email messages can help make them feel more personal. You can also segment your lists by interests and send different content to each group.

With these challenges in mind, you should have a better idea of what to do next. Whatever your industry or business type is, emails are an essential part of the marketing strategy! What email-related challenge has been most challenging for you? Let us know and we can help you plan a more effective campaign that solves this problem. Do any of these tips sound helpful to solve one of your common challenges? If not, you can reach out to our team of email marketers at WJJ Brands for in-depth advice for your email marketing techniques!