Reasons to Start Doing Visual Content For Your Marketing
Image source: Search Engine Journal
Visual content is an important part of any marketing campaign. It can make your message more clear, help you get more followers on social media, and even increase conversion rates. If you are still not convinced about the importance of visual content for your business, then here are some reasons to start doing it!
Visual content engages people in a way that text cannot do alone. People are much more likely to read something when it includes images or videos that catch their attention and make them want to learn more about the topic at hand. According to studies, 90% of information that is transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.
When creating visual content, it’s important to keep your target audience in mind. What type of images or videos will interest them? Are they more likely to be engaged by infographics, GIFs, or product shots? Tailor your graphic designs accordingly to ensure maximum engagement.
Visual Content Increase Conversions
Content with photos generally receives better engagement than other types of content. The reason is because viewers like seeing what they’re reading about rather than just hearing about it from words on a page or screen. This means that there’s a higher chance of them clicking on your links, which can lead to more conversions. A study showed that visual content is more than 40 times more likely to get shared on social media than other types of content.
When creating visuals for your marketing, make sure you include a CTA (call-to-action). This could be something as simple as “click here to learn more” or “shop now.” When viewers are given a clear next step, they are much more likely to follow through with it.
Easier to digest, which means it’s better for SEO
According to Hubspot, “visual assets like images and videos are more likely than text-based pages to rank on the first page of search results due to their rich media format.” This means that your content is more likely to be seen by search engines, which can lead to better rankings. Google has made this even more important, as images and videos are now given prominence in search results.
An excellent opportunity to show off your products or services
Image source: DMSN
A picture is worth a thousand words; use those pictures to make an impact with visual content! Shareable images such as infographics and GIFs can be used on social media to make your brand more relevant. Visuals can help to educate your audience on how to properly use products before they buy them themselves. Product demonstrations are a great way of doing this, which also gives potential buyers peace of mind that they know what they’re getting into if they choose to purchase one for themselves in the future. It’s important not only to include visuals in blog posts but also within eCommerce sites so that users have an idea of what something looks like after purchasing it online prior to actually receiving their order in person at home (assuming items are delivered).
Visual Content create an emotional connection with your audience which leads to increased engagement
The information included in pictures is retained better. Why? That’s because it’s easier for people to remember things they see rather than words if shown both at once. This means that you’re able to communicate effectively through your visual content. Plus, you’re making it appealing enough that users want to share it on social media or within their own circles. Images can even go viral without having any accompanying text! Sharing visuals is an excellent way for you to build relationships with potential customers or clients, as well as current ones! Sharing infographics or videos about topics related to your industry will show that you’re up-to-date with the latest information in your field; this shows knowledge that could help draw people towards buying from you.
Overall, adding visual content to your marketing strategy can be incredibly beneficial in terms of engagement and conversions. Keep the needs and interests of your audience in mind when creating visuals, and you’re sure to see results! For the best graphics to incorporate in your digital marketing, contact WJJ Brands!