Email Marketing

We design, test and evaluate your email marketing campaign to help you achieve the best level of engagement and return on your investment.

Our email marketing packages can be perfectly tailored to any start-up or enterprise business. Our goal is to help you promote your brand’s products or services, whilst engaging with your customers and/or subscribers. Why spend hundreds of thousands on printing and mailing services, when you can invest that digitally in reaching your customers with a click of a button.

Points

Important Points

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Increase website traffic
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Build strong customer relationships
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Improve sales and engagement
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Easily reach your target audience

Email Marketing Process

01.

Review All the information on this page

On this page, we have provided you with the information needed to get you started and give you an idea of what type of email marketing services you may need. Please review so that you can come prepared with any questions you may have for us during your consultation call with us.

02.

Schedule a strategy call with us - timeline; deposit

The initial business consultation is a complementary 30 minutes virtual strategy call that is structured to give us the opportunity to answer any questions that you may have after reading through our services and process. This will also help us as well as yourself identify if we are a good fit for your brand. 

03.

Evaluate the Brand

During our strategy call, we learn more about you and your business; your vision, needs, process, short-term & long-term goals and your budget. This is important for us, so that when we continue to the next phases, we bear what is important to you in mind, without going over your desired budget.

04.

Complete Email Marketing Questionnaire

Once we agree on the budget, we will send you our email marketing services questionnaire for you and your team to complete. This questionnaire will provide us with the necessary information needed to identify your brand objectives, marketing needs, target audience, style & feel, how often you require the specific service from us (for example: send out emails twice a month), and establish an appropriate timeline/schedule.

05.

Conduct Market Research

We would like to believe that all our clients/potential clients have done an in depth market research and in included it in their business plan. However, we also like to do our own soft research on your specific industry to determine what is currently out there, what makes you unique to your competitors, who are your ideal target audience(s) and what their likes & dislikes are. From there, we determine the goals for your email marketing needs.

06.

Identify The Best Email Marketing Platform

If you are currently marketing to your customers/clients using a specific email marketing platform, we can perform a vendor analysis to compare what you are getting out of your current platform with other platforms. This will help in ensuring that you are on a platform most suitable for your brand’s needs and goals. Why is this important? Email marketing platforms vary in pricing, because some offer more features than others (such as customizable emails, or the number of emails you can send out every month). If you are paying for an email marketing platform, but not using it to its full potential, this can add up over a period of time. Choosing a platform that gives you what you need will not only save you time, it could possibly save you money too.

07.

Mockup Design

Whether your brand is aiming to increase website visits, get more sales, keep your subscribers updated, or promote a new product/service/event through email marketing, our mockup designs are there for us to ensure that the design and content created will relate your message well prior to the email marketing being sent out. 

08.

Refine the mockup design

Using the feedback we receive from you, we make the appropriate modifications to get the email marketing campaigns to its final stages.

09.

Testing & Launch

By now, you are ecstatic with the final version of the email marketing campaign, and you are excited to send it out to the world. But first, you may want to test the market before sending them out to your entire database. How does this work? Based on which service and/or platform you select, we may be able to run an A/B test campaign with the top 2 designs you love and see which one gets the most engagement prior to officially sending the winning campaign out to the rest of your database. If you chose a package that does not require a test, then once the refined mockup design is approved, it’s time to send out your email marketing campaign!

Our Email Marketing Packages

Basic
Plus
Pro

The above packages and pricing are based on the use of MailChimp and only MailChimp. We can provide you
with a custom package if you use another email marketing provider. The price of a MailChimp account is not
included in the above packages. Client is responsible for all MailChimp fees. MailChimp is free for up to 2,000
subscribes. Automation is not included in free MailChimp accounts.

We have experience in using other email marketing platforms, such as:

Constant Contact, Hubspot, Wix, Marketo and Eloqua

Basic

  • 1 Hour Strategy Session
  • Review of Existing Email Marketing
  • Develop Email Campaign Strategy for Ongoing Use
  • Curate and Send Up-To 1 Regular Email
  • Monthly Campaign Performance Report
  • Link Social Media
  • Setup Automated Emails
  • A/B Test 1 of the Campaign Emails
Get Started

Plus

  • 1 Hour Strategy Session
  • Review of Existing Email Marketing
  • Develop Email Campaign Strategy for Ongoing Use
  • Curate and Send Up-To 2 Regular Email
  • Monthly Campaign Performance Report
  • Link Social Media
  • Setup Up-To 1 Automated Emails
  • A/B Test 1 of the Campaign Emails
Get Started

Pro

  • 1 Hour Strategy Session
  • Review of Existing Email Marketing
  • Develop Email Campaign Strategy for Ongoing Use
  • Curate and Send Up-To 4 Regular Email
  • Monthly Campaign Performance Report
  • Link Social Media
  • Setup Up-To 2 Automated Emails
  • A/B Test 1 of the Campaign Emails
Get Started

The above packages and pricing are based on the use of MailChimp and only MailChimp. We can provide you
with a custom package if you use another email marketing provider. The price of a MailChimp account is not
included in the above packages. Client is responsible for all MailChimp fees. MailChimp is free for up to 2,000
subscribes. Automation is not included in free MailChimp accounts.
• We have experience in using other email marketing platforms, such as:
o Constant Contact, Hubspot, Wix, Marketo and Eloqua
• Month to Month Service – Cancel Anytime” Setup fee of $25 to setup the email account
• Customer-created content, we design the Email Campaigns and outline
• Add-on Email Services
o Custom Template Design
o List Segmentation
o Split Testing Forms
o Monthly Campaign Performance Report
o Social Sharing
o Spam Protection
o Contact Import and Setup
o One/Two/Four Email Newsletters Per Month

Portfolio

Board Email Marketing Campaign

Collaboration

Got a project? Let’s talk.

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