Best Ways to Reconnect With Your Dying Email Subscriber List
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Do you feel like your email subscriber list is dying? If so, don’t worry. There are many ways to reconnect with your subscribers and make them happy again! In this post, we will discuss six steps that may help you get back on track.
Email marketing is a powerful tool for small business owners, but it can be difficult to keep up with the demands of running a business. It’s easy to let your email subscriber list become stale and lose those valuable customers, but there are many ways you can reconnect with them. In this blog post, we will discuss six different strategies that will help you stay in touch with your subscribers without spending too much time or money on each individual message.
Send out informative updates
One way to keep your email subscribers engaged is by sending out informative updates. These could be about changes you have made to your website or blog, new products or services that you offer, or simply interesting facts and news related to your industry. When subscribers know that they can count on you for valuable information then they will be more likely to stay subscribed and read your messages.
Give coupons or discounts in exchange for emails
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This is also an excellent way to increase sales since people love getting deals! You could either offer a percentage off of the total purchase or a dollar amount discount. Just be sure to mention the deal in your email so that subscribers know what they are getting when they open your message.
Include helpful resources
If you send out newsletters that contain original content, then it would help to add links that redirect back to these pages on your website or blog. This increases the likelihood that subscribers will visit your site through this channel as well as subscribe for more emails! When you link your email newsletters back to your social media channels including Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram etc, you are also boosting your social media marketing.
Include special offers
Another great way to reconnect with your email subscriber list is by including special offers in your newsletters. This could be a discount code for future purchases, a free e-book or another download, or even an exclusive coupon code. If subscribers feel like they are getting something of value from opening your emails then they are much more likely to open the messages in the future.
Send newsletters at specific times of day/week
Research has shown that people read their email during specific times throughout the week so if you send newsletters at those same timeframes there is an increased chance they will be opened! Some research suggests Mondays between 11 am-12 pm EST tend to be the best time to send marketing emails, but you should test this out for yourself as it may vary depending on your target audience.
Include interesting graphics or videos
Another way to increase the chances that subscribers will open your email is by including interesting graphics or videos. This can be anything from an animated GIF of a new product being used to a short video explaining how your company works. If something catches their eye then they are much more likely to stop and take a look, which gives you the opportunity to engage with them further.
There you have it! By following these tips you can reconnect with your email subscriber list and start seeing better engagement rates from your messages. Try a few of these methods and see which ones work best for you and your audience. For comprehensive and proven email marketing tips that you can rely on, contact WJJ Brands today.
