Signs Your Online Marketing Strategy is Not Working
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Has your online marketing strategy stopped working? There are certain signs that indicate whether or not your online marketing strategy is successful. These include everything from the number of visitors to your website to how many people subscribe to get updates about what you offer. Reading these tips can help any business owner make adjustments in their strategy and see an improvement in conversions.
You are not getting any new leads
If you are not getting any new leads from your online marketing strategy, then it is not working. You need to analyze where you are falling short and make the necessary changes. One sign that your digital marketing strategy may be ineffective is if you’re not seeing an influx of new leads. This could mean that your lead capture form isn’t user-friendly or that your website’s design isn’t engaging enough to prompt visitors to stay longer. You should revise your lead capture form to be more user-friendly and increase conversion rates.
Your bounce rate is increasing
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If your website isn’t responsive or doesn’t display well on mobile devices, you’re likely losing out on a lot of traffic. Over 50% of internet users now browse the web exclusively on their mobile devices, so it’s important that your website is optimized for these users. You can test your website’s mobile-friendliness using Google’s Mobile-Friendly Test.
You are not getting the desired response
Another sign that your online marketing strategy may not be working is if you’re not getting the desired response from your target audience. This may be because you’re translating all your efforts into the wrong audience. For example, if you’re selling a product that requires a lot of research and deliberation, targeting impulse buyers might not be the best strategy. Make sure you understand your target market inside and out and tailor your marketing efforts accordingly. A great way to gauge whether or not you’re targeting the right people is to build the personas of your ideal customer.
People are no longer engaging with your content
If people aren’t staying on your website long enough to read what you have to say, there’s a good chance your website copy isn’t effective. A recent study showed that the average attention span is just eight seconds, so you need to make sure your website copy is snappy and engaging. Try using short paragraphs, lists, and subtitles to break up your content and hold people’s attention.
No one visits your blogs anymore
No one visits your blog anymore, and you’re barely getting any new leads through your lead capture form. There’s a good chance that something needs to be fixed in order for things to change. Try revising or tweaking these aspects of your strategy: Are visitors staying on the page long enough? If they aren’t, try using short paragraphs, lists, subtitles, and lots of visuals. These things break up large chunks of text. What’s the benefit of that? Well, people will be more engaged and want to read more about what you have to say. Plus, you’ll have fewer people closing out their browser tab when on your website. Which is good for your website’s SEO!
If you are experiencing any of these signs, then it may be time to rethink your online marketing strategy! Luckily, there are plenty of things you can do to improve your results. Keep reading on WJJ Brands’ blogs section or talk to one of our experts for more tips on how to make your online marketing strategy successful.